“We often say stand for one thing and express it a million ways, which is why I say ‘strategy actually liberates brands to explore and experiment’ around their mission and vision.” Jonah Fay-Hurvitz is Head of Strategy at Red Antler, a branding agency based in Brooklyn, New York, that works with some of the greatest startups and new ventures defining the past decade. From Casper to Allbirds, Fay-Hurwitz is the man with a plan that’s partially responsible for a fresh new guard of brands that are doing things differently, more responsibly, more transparently, more connectedly, and more in touch with their audiences and communities. In this episode, Farryn and Jonah unpack the “why’s” of the world...way beyond brand strategy. “Once we establish the ‘why,’ we can then take a brand’s product or service to a more meaningful place that goes beyond anything functional, and to a place that speaks with emotional weight and purpose.”

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