As the leading consumer products accelerator, SKU has helped launch and scale some of the most innovative brands in CPG. At the center of that mission is Michelle Breyer, SKU’s Chief Marketing Officer and a serial entrepreneur who knows what it takes to build lasting consumer brands.

In this episode, Michelle shares how SKU empowers founders to navigate early-stage challenges, the marketing strategies that separate breakout brands from the rest, and why mentorship remains the foundation of SKU’s success. She also offers a look ahead at the trends and categories poised to define the next decade of CPG innovation.

More about Michelle Bryer:

Michelle Breyer is a visionary entrepreneur who took a personal frustration over her curly hair and built it into NaturallyCurly — the largest social-media platform for hair. She was named one of the 50 Most Influential People in the Multicultural Market by Women's Wear Daily.

Since it was founded in 1998, NaturallyCurly company grew to include an ecommerce site, a consumer insights division and an experiential marketing company. The company has worked with numerous companies, including L’Oreal, Unilever, Walmart and Sephora to help them develop, launch, position and merchandise the products to this valuable consumer. The company developed the popular curl type system that now is the standard for the industry. NaturallyCurly was acquired in 2018 by Essence Ventures. Michelle is an advisor and mentor for several haircare brands.

Before launching NaturallyCurly, Michelle was a business reporter with daily newspapers in Texas and California, focusing on retail, real estate and consumer products. A year-long special project on the explosive growth of Whole Foods Markets won several state and national awards.

Michelle currently is the Chief Marketing Officer at SKU, the nation’s first CPG accelerator. She joined SKU as a mentor, working with emerging brands to help them scale.

More about SKU:

We educate and equip market-validated consumer product companies for growth into world class brands. Learn more at: https://sku.is/