After last year taking in sizable investments alongside prominent industry mergers, GOAT starts 2019 with a massive new investment from a sneaker retail giant.  Foot Locker has announced today its strategic minority investment with GOAT for $100 million. This number marks the largest investment ever made by Foot Locker. Moreover, the largest investment from a sneaker retailer into a secondary sneaker retailer. This speaks to the turn of the industry, and retailers like Foot Locker getting ahead of the trend. Matt Halfhill and Albert Briggs discuss what this move means for Foot Locker, GOAT, and the sneaker business as a whole. 

Ep. 24: Foot Locker x GOAT - What does this mean?

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Have You Seen The New Yeezy Logo? Walmart Is Seeking To Dispute The New Yeezy Logo Submitted To Trademark Via Kanye West And Yeezy, LLC. The New Yeezy Logo Consists Of Eight Dotted Lines, Each Comprising Three Totally Shaded Circles, With A Total Of 24 Circles, Arranged At Equal Angles As Rays From The Sun. While Walmart Believes The New Logo By Kanye West Will Be Confusingly Similar To Their Logo And Could Harm The Brand’s Image.   Walmart & Yeezy Have Dispute over Trademark By Matt Halfhill  https://www.nicekicks.com/wal-mart-yeezy-kanye-trademark-dispute/ A Ma Maniére Jordan 3 Release. Recently The Much-awaited Air Jordan 3 Collaboration With A Ma Maniére Released And Left The Sneaker Community Appraising Their Release Strategy. The Strategy Consisted Of In-store Raffles At Their Various Locations And A Complex Online Sneaker Release Method. A Ma Maniére’s Online Method Pointed Users To A New Domain And Fooled Users Looking To Utilized Automated Bot Programs By Placing False Products In Various Slots On Their Main Website. This Led To A Consensus From The Sneaker Community That A Fair Opportunity Was Provided For All Entrants To Try And Purchase The A Ma Maniére Jordan 3. Does This Set A Precedent For Sneaker Releases Moving Forward? Nike Go Flyease Outcry. Lastly, Nike Is Aiming To Help Those With Disabilities By Providing Their First Completely Hands-free Model In The Nike Flyease Line. The Nike Go Flyease Has Been Promoted By An Amalgamation Of Celebrities And Influencers To Share The Product With The Masses. This Has Led To The Unfortunate Outcome That Those Who Would Actually Need The Nike Go Flyease Model Are Unable To Acquire The Pair At Retail Prices. The Prices On The Secondary Market Have Skyrocketed And Limited Supply Has Made These Unobtainable.  Nike Accused Of 'Using Disability' To Hype New Hands-Free Sneaker By Eva Tesfaye  https://www.npr.org/2021/03/28/981197687/nike-accused-of-using-disability-to-hype-new-hands-free-sneaker  Keeping Stock With Nice Kicks Aims To Offer Listeners A Weekly Destination For Credible Information, Sneaker History, Expert Insights. Sneaker Stories, And More In Fast-Paced Podcast Episodes. Nice Kicks Official Website: https://www.nicekicks.com/ Nice Kicks Social Media: https://linktr.ee/NiceKicksSocial Sneaker Release Dates: https://www.nicekicks.com/sneaker-release-dates/ Contact The Nice Kicks Team: podcast@nicekicks.com Julian Gray (@julianthegray) | Matt Halfhill (@matthalfhill) | Gabe Oshin (@nicekicksgabe)

Kanye Vs. Walmart, A Ma Maniére’s Applauded Release, Nike Go Flyease Controversy

What’s Your Favorite Sneaker Commercial? Long Before Sneaker Leaks And Early Looks, Signature Athletes And Brands Took To Television And Print To Debut Their Latest Signature Shoe. As The Digital Age Is Upon Us, The Sneaker Narrative Has Changed And Footwear Commercials Are Becoming A Rare Occurrence. This Week On Keeping Stock With Nice Kicks We Induct Our Personal Favorite Sneaker Commercials Into The Hall Of Fame Through A 3-Pick Fantasy Draft. Connect With Us On Social And Let Us Know Your Favorite Sneaker Commercials Or What We Missed! Watch Our Sneaker Commercial Picks Here: https://bit.ly/NiceKicks-Commercials  Breaking Down The Jordan Zion 1 Jordan Brand Has Unveiled The First Signature Sneaker For Zion Williamson. The Jordan Zion 1 Retails At $120 And Feature A Full-length Air Strobel Unit With Zoom Cushioning In The Forefoot. Zion Williamson Has Been Dominating Our Social Feeds For The Past Few Years And Now Looks To Take Center Stage For Jordan Brand As Their First Gen-z Athlete And Superhero. However, We Discuss How We Felt About The Launch Of The Jordan Zion 1 And Where We See The Line Headed. The Jordan Zion 1 “Gen Zion” Pays Tribute To The Next Generation Of Athletes By Mallory Chin: https://www.nicekicks.com/jordan-zion-1-gen-zion-da3129-002/  The Round-Up Is It Time For Brands To Starting Testing New Sneaker Release Methods? We Dissect The Idea Of Sneaker Pre-orders After Matt’s Conversation With Futurevvorld Last Week. Our Newest (+/-) Segment Seems Some Interesting Development Of Fractional Investment In Sneakers, High-priced Trading Cards, And Invasive Payment Technology. Lastly, We Discuss Our Recent Sneaker Finds And Upcoming Sneaker Releases We Are Interested In.  It’s Time For Sneaker Brands To Embrace The Preorder Model By Daniel Navetta:  https://futurevvorld.com/footwear/preorder-model-footwear-sneakers-fashion-resale-market-sustainability-bots/ Reebok Kamikaze II Mid "Candy Land"   https://www.reebok.com/us/candy-land-kamikaze-ii-men-s-basketball-shoes/GZ8825.html Keeping Stock With Nice Kicks Aims To Offer Listeners A Weekly Destination For Credible Information, Sneaker History, Expert Insights. Sneaker Stories, And More In Fast-Paced Podcast Episodes. Nice Kicks Official Website: https://www.nicekicks.com/  Nice Kicks Social Media: https://linktr.ee/NiceKicksSocial>  Sneaker Release Dates: https://www.nicekicks.com/sneaker-release-dates/  Contact The Nice Kicks Team: podcast@nicekicks.com Julian Gray (@julianthegray) | Matt Halfhill (@matthalfhill) | Gabe Oshin (@nicekicksgabe)

Best Sneaker Commercials, Jordan Zion 1, And Sneaker Pre-Orders

Kobe Bryant Estate Departs Nike Vanessa Bryant And The Bryant Estate Have Parted Ways With Nike As Kobe Post Retirement Contract Expired On Tuesday, April 13th. The Bryant Estate Has Cited Frustrations With Nike’s Release Strategy With Kobe’s Signature Line Including Availability To Consumers And Lack Of Focus On Kids Sizes. Since Then Nike And Vanessa Bryant Have Released Statements In Regards To The Expired Contract Negotiations Since News Broke. In Addition, The Bryant Estate Has Filed 13 Separate Trademarks Since Kobe’s Passing.  Nike’s Refurbished Circularity Model Later In The Episode, We Discuss Nike’s New Refurbished Program Focusing On Their “Move To Zero” Campaign. The New Program Looks To “Extend The Life Of Eligible Products By Taking Like-new, Gently Worn, And Slightly Imperfect Kicks, Refurbishing Them By Hand And Offering Them To You At Select Nike Factory, Nike Unite, And Nike Community Stores. The Program Has Rolled Out To Over 15 Nike Stores Thus Far And Looks To Continue To Expand In The Future”. Nike Is Looking To Reduce Their Environmental Impact While Extending The Life Of Products That May Be Otherwise Stored Elsewhere. Vanessa Bryant, Kobe Bryant estate elect not to renew partnership with Nike By Nick DePaula:  https://www.espn.com/nba/story/_/id/31293033/vanessa-bryant-kobe-bryant-estate-elect-not-renew-partnership-nike Nike Brings New Life to Sneakers with its Refurbished Program By Luis Torres:  https://www.nicekicks.com/nike-refurbished-program-circularity-model/ Keeping Stock With Nice Kicks Aims To Offer Listeners A Weekly Destination For Credible Information, Sneaker History, Expert Insights. Sneaker Stories, And More In Fast-Paced Podcast Episodes.   Nice Kicks Official Website: https://www.nicekicks.com/   Nice Kicks Social Media: https://linktr.ee/NiceKicksSocial   Sneaker Release Dates: https://www.nicekicks.com/sneaker-release-dates/    Contact The Nice Kicks Team: podcast@nicekicks.com   Julian Gray (@julianthegray) | Matt Halfhill (@matt.halfhill) | Gabe Oshin (@nicekicksgabe)

Kobe Bryant Estate Departs Nike And Nike’s New Refurbished Program

Presented by Art of Sport: ArtOfSport.com/NiceKicks Matt and Nick discuss the app-syncing, self-lacing Adapt BB just after Nike's grand New York launch event. From first reactions on and off court, to designer insights from Eric Avar and Tinker Hatfield, the shoe's $350 price point and how the internal motor works, every last detail of the Adapt BB is covered. Rundown: 0 – Intro 1:41 – Art Of Sport 2:32 – First impressions of the design 6:41 – Adapt system's snug fit 8:52 – Is Black / White an exciting launch colorway? 12:14 – Years of testing and samples involved to get things right  13:45 – THREE HUNDRED AND FIFTY BUCKS?? 17:32 – How's the cushioning? 22:00 – Jayson Tatum as the debut athlete? 25:05 – How do you charge the shoe? 26:55 – The App and sneaker can download future updates 27:42 – When's the next Adapt BB? 31:10 – What's the concept car for cushioning or other tech? 34:55 – Why not launch at the 2020 Olympics? 37:25 – Depth of Nike's innovation involved and looking ahead 38:05 – Outro    

Ep. 24: Foot Locker x GOAT - What does this mean?

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