Ford CEO Jim Farley on building the electric F-150 — and reinventing Ford
05.20.2021 - By Decoder with Nilay Patel
This week we have Jim Farley, CEO of Ford Motor Company, to discuss their second big push into consumer EVs with the F-150 Lightning. We wanted to see how Jim sees our relationship to cars changing as they turn into what are fundamentally rolling computers.
His answers surprised us — he hinted at one day being able to upgrade the computing systems of a car the same way you might upgrade or replace the engine, or the shocks.
As we go through this conversation, we notice how much Jim talks like a tech executive. As more and more things turn into computers, the more problems across the business landscape look like the problems of the computer industry. It's a fascinating shift.
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