Ep. 220: Today, we're diving into something many business owners do when first starting a business - creating their "Ideal Customer Avatar". This is a great exercise that leads many business owners to clarity. But what comes from that clarity? What actions can we take to attract or repel the right customer? We've broken it down into the 5 P's for you to help you understand whether you're repelling or attracting the ideal customer.  Links Mentioned:Small Biz Shopping DirectoryEmogene & Co.Lodestone CandlesMade for Mama Shop

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220. Forget Your Customer Avatar- Do This Instead

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life.

Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge  - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. 

The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life.

As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs.  Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com

Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include:  Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more.
Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world?  Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.

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Welcome back, Product Bosses! In this episode, we're diving deep with Karissa from Wag & Wonder, a passionate entrepreneur who's crafted a line of high-end dog accessories. Despite her dedication, Karissa faces a common pitfall many of you might relate to: skipping crucial foundational steps on the journey from concept to sales. Karissa's story isn't unique in the realm of product-based businesses. Many entrepreneurs leap from idea to execution, only to realize the gap they've left in their marketing and business strategies. Today, we'll explore how Karissa can fill in these gaps, from perfecting her marketing pitch to differentiating her brand in a saturated market. Plus, we'll discuss strategies to boost her wholesale orders and, ultimately, drive more customers to her business. Whether you're a seasoned business owner or just starting out, this episode is packed with actionable insights. You'll learn the importance of nailing down the basics, how to stand out in your industry, and tactics to increase both visibility and sales. Resources:Support Karissa at wagandwonder.comFollow Wag & Wonder on Instagram: @wagandwonderWant to know what makes a successful product-based business? I’m hosting a brand new masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. Head to theproductboss.com/playbook to grab your seat today!

 Connect:Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 Another Bite Listen to Another Bite wherever you get your podcasts. Another Bite Podcast

578. "I'm not profitable yet and running out of money! How can I move the needle fast?" | Coaching Session

Social media can be a powerful, FREE way to market your product. In this episode I’m going to share exactly how to increase your followers– the strategy that has been successful for my company and the companies in my Mastermind.  My company’s Instagram just reached over 1,000,000 accounts in the past 7 days. 90% of that traffic is from our organic, non-paid social media posts. I just coached one of my Mastermind students on her business’s social media and her views jumped up from around 50 views to 6,000 views. The numbers don’t lie!  So tune in and learn how you can grow your audience, retain your ideal customers, and convert social media into sales.  Resources:Tired of pouring everything into your business but just not seeing the results you dream of? Whether you’re just starting out, building a side hustle, or you’ve been selling for a while, I’m going to teach you the Stand Out Method. It’s an entire playbook for standing out against the competition and selling more. Save your free seat today for this masterclass at theproductboss.com/playbook.  Join our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.

 Connect:Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode: Another Bite Listen to Another Bite wherever you get your podcasts. Another Bite Podcast HubSpot Get started for Free with Hubspot CRM HubSpot 2024

577. This One Strategy Grew My Audience By 20,000 Followers in 2 Months

Welcome to another coaching episode! Today, I'm speaking with Mystral, a massage therapist and energy worker out of New York City. Her service-based business is growing well, but an idea for a product-based business naturally spun off from it that she wants to explore. She wants to launch a tea business with as few mistakes as possible.  First we start with ideation, then making the product, and then moving on to branding. Each step builds up to the next. We start by honing in on what she's actually going to sell, and then go over what it costs to make the product. From there, we take a look at how to price and position her teas to make sure she's selling for not only a profit, but also to the right people. I applaud Mystral for seeking out support in these early stages of her product-based business to give her the fast-track to success. That’s what the Product Boss is all about: giving you the tools you need to avoid the mistakes most product business owners make! Resources:Follow The Product Boss on Instagram @TheProductBossGrab the Ultimate Checklist for Building Your Dream Product-Based Business:  TheProductBoss.com/dreamJoin our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.

 Connect:Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode: Another Bite Listen to Another Bite wherever you get your podcasts. Another Bite Podcast HubSpot Get started for Free with Hubspot CRM HubSpot 2024

576. “I’m starting a product business from scratch. What foundational steps do I need to know to avoid mistakes?” | Coaching Session

In today’s world, we are inundated with so much media and more information than we can typically handle! Plus, with the way the economy is and inflation, customers are not spending as much as they used to spend, especially with small businesses. So what can you do to position your brand in a way that deeply resonates with your ideal customer?  Today I’m going to teach you the magic formula to standing out in a crowded market, and it all comes down to: product positioning. AKA carving out a unique space in your customer’s mind where your product is not just seen, but sought after. You don’t need to reinvent the wheel, but you can redesign it in an authentic, and impactful way that resonates with your target episode. Tune in now to learn how! Resources:Follow The Product Boss on Instagram @TheProductBossGrab the Ultimate Checklist for Building Your Dream Product-Based Business:  TheProductBoss.com/dreamJoin our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.

 Connect:Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 Another Bite Listen to Another Bite wherever you get your podcasts. Another Bite Podcast

575. The Magic Formula to Standing Out in a Crowded Market

If you're a product-based business owner, then chances are you're also a creative- meaning you constantly have ALL of these new ideas you're wanting to test and try. As a creative, one of the biggest struggles I see is being able to know where to focus and prioritize to keep the needle moving forward in your business. Sound familiar? That's exactly what I'm helping Rachel of Falcone Farms today so let's dive in. Rachel is raising two kids, running a farm, already has one product-based business, and is now launching another. We talk through her new goat’s milk soap company, including shifting her ideal client and doing the math on cost, price, and quantity. But we also talk about the big picture in terms of waiting for your experiments to produce results, and how to stay focused. This episode was so much fun and had so many great takeaways! Rachel and I are very similar in that we're both creatives so our minds are always wanting to jump to the next thing. If that sounds like you, then be sure to tune in and let's get you focused. Resources:Purchase from Rachel’s business: FalconeFarm.comFollow Rachel and Falcone Farm on TikTok and Instagram (@FalconeFarm)Join our brand new program, ‘Stand Out Society’, an 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover the core foundations your business needs to get clear on your brand and get more customers. Plus I’m teaching it live for this round only!! Join Stand Out Society today! Doors close on Wednesday.

 Connect:Website: theproductboss.comInstagram: @theproductboss
Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 Another Bite Listen to Another Bite wherever you get your podcasts. Another Bite Podcast

220. Forget Your Customer Avatar- Do This Instead

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