What makes a marketing partner more than just another agency? Amanda Wallman, founder of Alpine Edge Marketing, joins Alex Stonehouse to share her journey from alpine ski racing to running a founder-led consultancy helping startups and small businesses grow.

We talk about:

• Why being founder-led creates deeper trust and stronger partnerships.

• How lessons from ski racing apply to marketing, growth, and testing strategies.

• The importance of clarity, consistency, and momentum in building brands.

• Why marketing is a business solution, not just campaigns.

• And how to bring back the fun, creativity, and energy that unlock better results.

Whether you’re a founder, a marketer, or somewhere in between, Amanda’s insights on building authentic, human-centered marketing strategies will leave you inspired.