In this episode of The Robb Green Show, we chat with Malina Mcivor, founder of Mama Malina Marketing LLC, who grew her TikTok following from 5,000 to 120,000 and achieved an impressive $1.8M in sales through TikTok Shop. Malina dives deep into the importance of consistency and adaptability, sharing how these two principles helped her and her husband quit their jobs and go full-time with their business. We also explore the challenges she faces in delegating tasks without losing the personal touch in her community and client engagement. If you’re looking to learn how to leverage TikTok Shop for massive success, or how to scale a business while maintaining personal involvement, this episode is full of insights and actionable strategies.

Timestamps:

0:00 - 5:00 - Introduction: Malina McIvor and her journey with Mama Malina Marketing LLC

5:00 - 15:00 - Building consistency on TikTok and growing from 5,000 to 120,000 followers

15:00 - 25:00 - Achieving $1.8M in TikTok Shop sales and key strategies for success

25:00 - 30:00 - The power of adaptability in social media and e-commerce

30:00 - 35:00 - Malina’s challenge with delegating tasks and maintaining personal engagement

35:00 - 39:00 - Closing thoughts: Advice for scaling a business while keeping your personal touch