From Bike Shop to Director of Product at Marin Bikes – Aaron Abrams

Ever wanted to work in the mountain bike industry? Aaron Abrams is the Director of Product for Marin Bikes, and his background in mountain bikes started when he was working in his Dad's bike shop as a kid. We find out how he went from rolling tubes in the shop, to looking after the product range for a company like Marin. We chat about Marin’s history, how it lost its way, and how the current crew has approached bringing it back to being a popular and desirable brand. Aaron also gives some thoughts on how you could get into the bike industry too! So scroll down and hit play to listen to this episode with Aaron Abrams.

You can check out Marin over at www.marinbikes.com or on Instagram @marinbikes

This month the podcast is supported by CushCore. I've been riding CushCore for over a year now and I love the changes it makes to the way my bike rides. It's more damped, carries momentum better through the rough stuff, and has more support in the turns. CushCore really does help you go bigger, corner harder and ride faster with total confidence! Check out their products, including the awesome new Bead Dropper tyre lever at cushcore.com. You can find our previous episode with CushCore founder and inventor Adam Krefting here.

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Photo - John Oldale