Explore the intricacies of Black Friday and Christmas marketing campaigns with experts from across three teams of All Response Media. They delve into valuable insights on consumer behaviour, strategic planning, and creative execution to help brands maximise their impact during the festive season. The discussion covers the evolution of Black Friday and its current relevance, consumer behaviour trends and how brands can adapt, effective planning and execution for holiday campaigns, creative strategies to capture consumer attention, media channel testing and optimisation, navigating external factors like economic conditions and political events, and post-Christmas opportunities for boosting sales.