Join us for an insightful discussion with Alejandro Lopez, the innovative founder behind Toma Bloody Mary mixers. Discover the creative inspiration that sparked the idea for a unique Bloody Mary mix and delve into the intricate process of crafting and perfecting the recipe. Alejandro provides valuable advice on how to choose the right business partners and where to seek assistance in recipe development. Learn about the strategies for successfully launching different expressions of the same product and gain an understanding of effective market management as an owner and CEO. This conversation is packed with practical insights and inspiring stories for anyone interested in the food and beverage industry.