January 19, 2024

From Dealership to Mobile Mechanic [RR 920]

25 minutes

Explore the challenges and benefits of mobile mechanics, Jesse's future ambitions for a physical shop, and the value of mentorship in the automotive industry.

Jesse explains his transition to full-time mobile work, his marketing strategies, and customer service approach. He also touches on the logistics of mobile operations, from tools to working in various locations.

Jesse Matthews, Matthews Mobile Mechanic LLC

Show Notes

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Jesse's Journey to Full-Time (00:00:01) Jesse's transition from working at a dealership to becoming a full-time mobile mechanic, his plans for the future, and his marketing strategies.

Marketing and Business Growth (00:06:27) Jesse's use of Facebook and Google pay-per-click ads for marketing, his website, and search engine optimization (SEO) strategies.

Customer Interactions and Challenges (00:11:15) Jesse's approach to customer interactions, including explaining his services, handling customer preferences for parts, and overcoming hurdles in his business.

Mobile Mechanic Operations (00:12:07) Jesse's use of a Ford Explorer for his mobile mechanic operations, his tools, and the challenges he faces with vehicle inspections.

Building a Customer Base (00:15:31) Jesse's efforts to qualify customers, work with a mentor group, and his future plans to transition to a brick-and-mortar shop.

Jesse's Start-up Journey (00:16:47) Jesse discusses the support he received from his wife and the challenges of starting his mobile mechanic business.

Setting Rates and Business Growth (00:18:02) Jesse talks about starting his rates, increasing them, and the value he provides as a mobile mechanic.

Expanding Business and Future Plans (00:21:37) Jesse shares his plans for a brick-and-mortar location and hiring a part-time assistant.

Diversifying Services (00:23:09) Discussion on the potential of offering pickup and delivery services and adapting to changes in work styles.

Starting with Why (00:24:27) The importance of having a strong reason for starting a business and personal growth in entrepreneurship.

Thanks to our Partners, AAPEX and NAPA TRACS

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NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

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By Carm Capriotto, AAP

4.9

6969 ratings