On this episode of Shopify on Location in Los Angeles, founder Kristen Pumphrey shares how she found her candle niche, got discovered by big retailers, and continues to nurture her passion for making things.

From Fairs to Big Retailers: How to Scale Your Craft

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.

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Lauren Kleinman, the founder of Dreamday and The Quality Edit, explains why a good PR strategy combines outreach and affiliate marketing.

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Liah Yoo built an audience on YouTube before launching her brand KraveBeauty. She shares how to create a community online while redefining your industry.

What It Takes To Build Community on Social Media in 2024

From product design to manufacturing, Sabai Design founder Phantila Phataprasit built her furniture brand to be eco-friendly in many aspects.

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Emmy Award–winning actor Katherine Heigl makes a bold career move to become the founder of a lifestyle brand that gives back.

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In the wake of its anniversary, British clothing company Belstaff has rebranded and replatformed.

From Fairs to Big Retailers: How to Scale Your Craft

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