The Sales Spark

From Football Fields to Fractional Sales Leadership: Lessons in Building Scalable Sales Systems


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In this game-changing episode, Jason Barnaby sits down with fractional sales leader Evan Triggs to explore the journey from elite athlete to sales leadership expert. This isn't just another sales conversation - it's a masterclass in leveraging relationships, building scalable systems, and the mindset shifts required to go from individual contributor to executive leader.

Schedule a FREE Discovery Call with Jason: https://www.firestartersinc.net/contact

KEY POINTS:

πŸ”₯ Why former athletes often excel in sales (and the 3 traits that matter most)

πŸ”₯ How to transition from founder-led sales to scalable systems

πŸ”₯ The power of relationships in building world-class sales teams

πŸ”₯ Why goal setting beats talent every single time

πŸ”₯ The fractional sales leadership model that's transforming businesses

πŸ”₯ How to work yourself out of a job (and why that's the goal) πŸ”₯ The difference between simple sells and strategic enterprise sales

πŸ“² CONNECT WITH JASON:

Website: https://www.firestartersinc.net/

LinkedIn: https://www.linkedin.com/in/jasonπŸ”₯-barnaby-252a68/ Instagram: https://www.instagram.com/firestartersinc/

πŸ“² CONNECT WITH EVAN:

"The Coach's Take" Podcast: https://www.linkedin.com/company/coach-s-take-podcast?trk=public_profile_experience-item_profile-section-card_subtitle-click

LinkedIn: https://www.linkedin.com/in/evan-triggs

TIMESTAMPS: 0:00 Introduction and Welcome 1:15 From Football to Sales - The Athletic Foundation 4:10 The Three Pillars of Sales Success 8:00 Cell Phone Sales War Stories 12:00 The Eli Lilly Experience 15:30 The Angie's List Goldmine Years 20:24 Building Systems That Scale at FleetWatcher 25:08 Leadership Lessons from Rapid Growth 30:02 Why Fractional Sales Leadership 32:28 The Three-Step Founder Sales Framework 35:47 Rapid Fire Questions 40:05 The One Match Philosophy

RECOMMENDED BOOKS MENTIONED:

πŸ“š "The Little Red Book of Sales" by Jeffrey Gitomer

πŸ“š "Fanatical Prospecting" by Jeb Blount

πŸ“š "Extreme Ownership" by Jocko Willink

πŸ“š "Building a StoryBrand" by Donald Miller


πŸ“š "The Challenger Sale" by Matthew Dixon and Brent Adamson

#SalesLeadership #FractionalSales #SalesCoaching #Leadership #BusinessGrowth #SalesStrategy #Entrepreneurship #StartupSales #SalesManagement #PersonalDevelopment


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The Sales SparkBy Jason Barnaby