The funnel isn’t “dead” It has just evolved. Diana Haussling, CEO of Hello Products, explains why modern brand building looks more like an infinity loop than a linear path, and how AI is reshaping everything from creative to supply chain. Having worked leading marketing across many consumer brands, she and Christian discuss her shift from CMO to CEO, the importance of change management, and how values are reflected  in the thousands of micro-decisions companies make every day.

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