Today, I sit down with Sanjay Singal, the dynamic CEO of Wagh Bakri Tea Group, to uncover the steamy tale of one of India's most beloved brews. From its humble roots in South Africa, to a fateful return to India inspired by a personal endorsement from Mahatma Gandhi himself. Singal reveals how this letter of recommendation sparked the birth of Gujarat Tea Depot, evolving into the Wagh Bakri powerhouse we know today. Today we talk about the brand's explosive growth in a cutthroat market, where Wagh Bakri commands a dominant 50% share in Gujarat and around 10% nationally, making it India's third-largest packaged tea player, outpacing rivals through smart blending tailored to local tastes and relentless innovation. Singal shares how they brew and sell crores of cups daily, powering a staggering 50 million kg annual distribution that fuels households across 24 states and exports to over 60 countries. The conversation spotlights the brand's diverse variants from classic CTC and dust teas to spiced masala, green, organic, and Darjeeling blends alongside fresh innovations like convenient instant tea mixes and trendy bubble tea options. He teases upcoming launches, including the super-premium Wagh Bakri Royale, you'll have to tune in for the full reveal! For the younger crowd, Wagh Bakri has launched chic tea lounges, wholly owned in cities like Ahmedabad, Mumbai, Delhi, and Pune, offering 45+ global blends, flavoured teas, iced delights, and snacks in a vibe perfect for chilling with board games or business chats. Even today, their legacy lives on in traditional tea shops dishing out loose teas and unique concoctions, bridging old-world charm with modern appeal. Don't miss the story behind their logo: a tiger (symbolizing the elite) and goat (the everyday folk) sharing a cup, a bold nod to Gandhi's vision of equality that turned heads and built unbreakable loyalty. This episode isn't just a chat, it's a flavorful journey through heritage, hustle, and the perfect cup that unites us all.Subscribe to the channel for more such content.