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From Homeless to Kingdom Impact: Carl Willis on Building Faith-Driven Businesses That Make Disciples
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Episode Description
In this interview from Believers Building Businesses, host Craig Clutts talks with Carl Willis—former police officer, pastor, and founder of Simplicity Marketing—who shares his journey from homelessness to building businesses that make disciples globally.
Carl started his business empire in a friend's spare bedroom on a borrowed laptop. Through failure and faith, he discovered entrepreneurship isn't about money—it's about making disciples through the marketplace.
Show Notes
You're Never Ready
- You're going to fail—get comfortable with it
- Failure is feedback: fail fast, fail forward
- What you don't see: 40 failures before success
- Success unlocks next set of challenges
The 80/20 Rule
- 20% of efforts → 80% of results
- Find your 20% and focus there
You're God's Pipeline
- Service mindset makes us give everything away
- You're called to serve AND resource
- Raise your money thermostat
- Prayer: "Make me the most efficient pipeline"
Be the Neurosurgeon
- Don't blast message; become the expert
- Provide value via content
- Audience comes to you pre-positioned to buy
- Specialist's advice followed without price objections
Ask "WHO" Not "How"
- Stop asking "How do I do this?"
- Ask: "Who needs to be with me?"
- 99% of time, answer is WHO
- Could be mentor, coach, partner, book
Real Purpose: Make Disciples
- Business puts you in contact with people
- Jesus uses your life to engage theirs
- Carl's business took him to 8+ countries
- "Use me. Make me Your biggest pipeline."
Key Takeaways
✓ Failure is feedback—fail fast and forward ✓ Focus on your 20% producing 80% of results ✓ You're God's pipeline—raise your money thermostat ✓ Position as specialist; attract ideal clients ✓ Ask "WHO?" not "how" ✓ Real purpose: make disciples through marketplace
Action Items
- Launch despite fear—fail fast and learn
- Identify your 20%; eliminate the rest
- Ask "WHO needs to be with me?"
- Create content positioning you as expert
- Daily prayer: "Use me as Your pipeline"
Download free guide at https://biblicalgrowthstrategies.com
Remember: Failure is feedback. Ask "WHO?" Make disciples.
🔗 Stay Connected & Keep Growing:
📘 Facebook: facebook.com/carlswillis
💼 LinkedIn: linkedin.com/in/carlwillis
📺 YouTube: @CarlWillis20
📷 Instagram: @nomorejob2
📝 Blog & Resources: carlwillis.com
📥 Download Free Guide – Faith Driven Success: biblicalgrowthstrategies.com
View all episodes
By Carl WillisSend us a text
Episode Description
In this interview from Believers Building Businesses, host Craig Clutts talks with Carl Willis—former police officer, pastor, and founder of Simplicity Marketing—who shares his journey from homelessness to building businesses that make disciples globally.
Carl started his business empire in a friend's spare bedroom on a borrowed laptop. Through failure and faith, he discovered entrepreneurship isn't about money—it's about making disciples through the marketplace.
Show Notes
You're Never Ready
- You're going to fail—get comfortable with it
- Failure is feedback: fail fast, fail forward
- What you don't see: 40 failures before success
- Success unlocks next set of challenges
The 80/20 Rule
- 20% of efforts → 80% of results
- Find your 20% and focus there
You're God's Pipeline
- Service mindset makes us give everything away
- You're called to serve AND resource
- Raise your money thermostat
- Prayer: "Make me the most efficient pipeline"
Be the Neurosurgeon
- Don't blast message; become the expert
- Provide value via content
- Audience comes to you pre-positioned to buy
- Specialist's advice followed without price objections
Ask "WHO" Not "How"
- Stop asking "How do I do this?"
- Ask: "Who needs to be with me?"
- 99% of time, answer is WHO
- Could be mentor, coach, partner, book
Real Purpose: Make Disciples
- Business puts you in contact with people
- Jesus uses your life to engage theirs
- Carl's business took him to 8+ countries
- "Use me. Make me Your biggest pipeline."
Key Takeaways
✓ Failure is feedback—fail fast and forward ✓ Focus on your 20% producing 80% of results ✓ You're God's pipeline—raise your money thermostat ✓ Position as specialist; attract ideal clients ✓ Ask "WHO?" not "how" ✓ Real purpose: make disciples through marketplace
Action Items
- Launch despite fear—fail fast and learn
- Identify your 20%; eliminate the rest
- Ask "WHO needs to be with me?"
- Create content positioning you as expert
- Daily prayer: "Use me as Your pipeline"
Download free guide at https://biblicalgrowthstrategies.com
Remember: Failure is feedback. Ask "WHO?" Make disciples.
🔗 Stay Connected & Keep Growing:
📘 Facebook: facebook.com/carlswillis
💼 LinkedIn: linkedin.com/in/carlwillis
📺 YouTube: @CarlWillis20
📷 Instagram: @nomorejob2
📝 Blog & Resources: carlwillis.com
📥 Download Free Guide – Faith Driven Success: biblicalgrowthstrategies.com