May 06, 2024

From Hypercasual to Hybridcasual - The Supercent story. Iterative nature & Admon w/ UA in grey zone

59 minutes

This is no BS gaming podcast 2.5 gamers session #108. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/VyBThe0Ukq4

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ

Agenda

00:00 Epic intro

01:07 Discussion on Hyper-Casual and Hybrid-Casual Games

06:10 Overview of Supercet Games and Revenue

07:29 Gameplay and Mechanics of Pizza Ready, Outlet's Rush, and Snake Clash

10:34 Comparison to My Perfect Hotel and Other Games

16:09 The Iterative Nature of Supercent Games

23:02 Aggressive Ad Monetization

25:43 Rewarded Video Placements and Interstitial Ads

27:14 Controversial Use of Players' Devices

30:07 Effectiveness of Aggressive Ad Monetization Strategies

38:37 Balancing Monetization and User Experience

41:37 The Aggressive and Creative Use of Branded Ads in Hypercasual Games

42:56 Earning Millions: The Investment in User Acquisition for Games like Outlast Rush and Pizza Ready

43:24 The Gray Area of Using Famous Logos and Brands in-Game Ads

45:06 Exploring the Unique Gameplay of Snake UA

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Supercent games follow an iterative approach, with each new release improving upon the previous one.

The games, such as Pizza Ready, Outlet's Rush, and Snake Clash, share similar mechanics and features.

Supercent has achieved significant success with millions of downloads and substantial revenue.

There is potential for further expansion and innovation in the hyper-casual and hybrid-casual space.

Supercent games Pizza Ready and Outlet Rush heavily rely on ad revenue, with IAP revenue being a low percentage.

The games employ various ad placements, including rewarded video placements, interstitial ads, banner ads, and in-app open ads.

The aggressive ad monetization strategies in these games are effective in generating revenue.

The conversation highlights the need for a balance between monetization and user experience. Branded ads in hypercasual games can be aggressive and creative, using famous logos and brands to attract users.

The legality and effectiveness of using famous logos and brands in-game ads are gray areas, but they can generate attention and drive CPIs.

The Snake UA game is an interesting iteration of the classic Snake game, focusing on level-based gameplay and boss fights.

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