In this episode, we meet Tomas Vucurevic, founder and managing director of BRAIND® and a renowned expert in sustainable ingredient branding.  

During our conversation, Tomas sheds a light on the evolution of ingredient branding, from its early days centered around enhancing product performance, it has now shifted towards a purpose-driven approach, aiming to tackle environmental and social challenges. In addition, Tomas shares his perspective on the importance of collaboration in the application and implementation of a circular economy, while presenting the concept of the regenerative economy, which aims to move beyond sustainability and actively restore ecosystems and communities.