Economic and social processes shape tourism development, but - in turn - tourism reshapes economic spaces, and that is creating new challenges in South East Asia and beyond. This week, Gary welcomes Joao Romao, Associate Professor at Yasuda Women’s University in Japan, to discuss his new book, Economic Geography of Tourism. An economist, tourism strategy advisor and former travel documentary maker, Joao assesses contemporary tourism through a lens of shifting global economic, technological, societal, environmental and political challenges. He advocates for tourism strategies that are economically viable and effectively sustainable, inclusive and resilient - but questions whether these can be achieved in modern political economies. Starting in his home country of Japan, we travel through South East Asia to South America and Europe to discuss the accumulating societal issues confronting tourism planners. We assess the implications of technological advancements on urban and secondary destinations, and the concentration of priceless travel data among a small coterie of tech firms. We finish by looking at how long-term partnerships with creative industries and the wellness sector might forge a more manageable balance of travel flows between cities and decentralised destinations.