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What can football teach us about American history? In this episode of Teaching History Her Way, I sit down with historian John Laub to explore the fascinating connections between consumerism, sports, and identity in the United States.

Together, we trace how football grew from a college pastime into a cultural and commercial powerhouse, shaping and reflecting everything from television advertising to corporate sponsorships. John shares primary sources teachers can bring into the classroom, like vintage ads, game broadcasts, and sports merchandise, to help students uncover the ways consumer culture and athletics have been intertwined for decades.

We also discuss how football’s history opens doors to broader themes in American life, including class and regionalism, and why sports history is an engaging and accessible way to help students connect with the past.

Whether you’re a seasoned football fan or just curious about the cultural impact of the game, this conversation will give you fresh tools and insights to bring into your teaching practice.

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