Cohorted’s host, Ruby Norris, is joined by the siblings Leanne, Natalie and Ryan Haynes, to talk about their fashion bran, Elsie and Fred. They talk about the strong family connection that they have – from the name of the brand to the names of the products, as well as the benefits of working together so closely.  

The siblings talk about the growth of the brand, how COVID affected their sales, and how the shift from surviving to thriving has been a difficult one for them all to accept. They discuss how coming from a working-class background has affected their mentality, but also drives them to set bigger and better goals for themselves, including improving their sustainability practices, one step at a time.