Muslimah Business Show

From Passion to Purpose: How Daarina Farooq Built Atlanta's Premier Luxury Floral Brand, Blourish


Listen Later

In this inspiring episode of The Muslimah Business Show, we talk to Daarina Farooq, Founder & CEO of Blourish, Atlanta's premier luxury floral and event design company.

Daarina shares how she turned her love for beauty, design, and creativity into a thriving floral business known for curating intentional, luxury floral experiences for corporate, social, and wedding events.

From her humble beginnings helping friends decorate community events to working for Atlanta's top floral design companies, Daarina takes us through her remarkable journey of growth, reinvention, and faith.

You'll hear how she pivoted through different business models, rebranded several times, and ultimately built a brand that embodies elegance, intentionality, and purpose.

What We Talk About:
  • How Daarina discovered her passion for floral design.

  • The advice she received from the founder of Edible Arrangements that changed everything.

  • Why working for someone else first helped her master her craft.

  • The faith-driven mindset that helped her overcome business challenges as a Muslimah.

  • The power of brand positioning and why she decided to focus solely on luxury florals.

  • Why she believes entrepreneurship is a spiritual journey, that requires faith in Allah.

Connect With Daarina:

Her website: www.blourish.com Follow on Instagram

Connect With Muslimah Business Network:

Download Our FREE Guide: Halal & Profitable

Instagram

...more
View all episodesView all episodes
Download on the App Store

Muslimah Business ShowBy Muslimah Business Network