Lee Resnick’s story tops the charts as quite the untraditional of career paths, starting by bootstrapping his way through record deals and ultimately leading him to up-level the barbering industry.

In this episode, we learn how Lee combines his savvy marketing skills for rappers and applies it to the barber industry, on building a successful business branding music videos through barbershops, and ultimately built a barbershop network that amassed 360K viewers per month which launched him into a partnership with Microsoft for the X Box as the entry point into US barbershops.