Startups For the Rest of Us

Episode 651 | From Side Hustle to Full-time & Profitable (with Mike Taber)

03.07.2023 - By Rob WallingPlay

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In episode 651, Rob Walling catches up with fan favorite Mike Taber, who co-hosted the first 448 episodes of Startups For the Rest of Us. The last time he was on the podcast, Bluetick was still a side hustle. Now, 15 months later, he shares that the app is now profitable, supporting him full-time, and gives an update on some key parts of his entrepreneurial journey.

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Topics we cover: 

1:34 - An update on Bluetick

6:26 - Is Bluetick a profitable business?

8:59 - Why Mike decided to pivot his company to supporting agencies

13:34 - Setting up Bluetick to scale from 1x to 500x volume

15:33 - Is Mike doing much marketing these days?

19:12 - Mike’s celebration moment in the past 15 months

20:40 - When Mike realized he had product-market fit

23:54 - How Mike thinks about implementing new features

24:55 - Mike’s low point in the past 15 months

26:27 - What changed that allowed Mike’s business to grow so dramatically over the past year?

32:50 - Is Mike planning to update his marketing to position the product to agencies?

Links from the Show:

Mike Taber (@SingleFounder) I Twitter

Bluetick.io

MicroConf US

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

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