Join hosts Selim and Chris in this episode with B2B marketing expert Joe Sullivan on trends shaping industrial marketing.

Gain perspectives on the shift from seller-centric to buyer-centric approaches and the vital role of building trust and awareness early. Hear strategies for leveraging authentic content and internal subject matter experts to establish thought leadership.

Learn how company leadership alignment and adapting to digital trends like AI are critical. Appreciate the difference between lead generation and demand capture.

Joe also provides a look ahead at the future of B2B marketing. This value-packed episode is essential listening for anyone in the industrial marketing space looking to thrive in the evolving landscape.

Thank you again to our guest Joe Sullivan, an industrial marketing consultant of 10+ years and co-founder of Gorilla. In addition to co-leading the agency, Joe serves as the company business development lead and consults Gorilla’s clients on both sales and marketing strategy. Much of his time is dedicated to crafting thought leadership content in Gorilla76's Industrial Marketing Learning Center and hosting The Manufacturing Executive – a growth strategy podcast for manufacturing leaders.

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