Laura Harnett spent 20 years as a high-flying corporate executive, in the boardroom at Selfridges and working for brands like IKEA and Coca-Cola. Never did she imagine she’d be championing a humble cleaning sponge.

However, frustrated by supermarket aisles full of microplastic-filled cleaning tools, and a devastating diagnosis of breast cancer, she gave it all up to become an entrepreneur in her 40s and start Seep.

Seep is a B Corp which designs eco-friendly, plastic-free, biodegradable cleaning accessories using natural renewables like wood, loofah and bamboo, and aims to stop a billion plastic cleaning tools going to landfill by 2030.

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