From the Bridge

By Rick Jones

Business Investing Sports & Recreation Management & Marketing College & High School

What's From the Bridge about?

Welcome to FROM THE BRIDGE, a place for you to learn more about sports and entertainment marketing, sponsorships, sales, event management, fan engagement along with a variety of information and insights to help you better do your job or pursue your passions.

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From the Bridge episodes:

12.29.2021
Episode 90: This is the Captain, signing off.
It’s the SERIES Finale of From The Bridge. The Captain recaps some of his favorite moments on the podcast and shares his Top 10 Takeaways from The Soap Box. Plus, he gives us one final great place to eat On...
12.22.2021
Episode 89: All About Giving Back with Paula Berezin
On a special Christmas Edition of From The Bridge Rick invites Paula Berezin, CEO and Founder of Social Capital, on the show to discuss the importance of giving back. Plus, he jumps back up on The Soapbox to share...
12.15.2021
Episode 88: All About Storytelling with Mark Wright
On today’s episode Rick is joined by Mark Wright of Wright Creative. The pair discuss the importance of storytelling as it relates to brands and businesses and what’s next for Wright Creative. Plus, Rick jumps back up on the...
12.08.2021
Episode 87: All About Licensing with Dave Kirkpatrick
Rick sits down with Dave Kirkpatrick of CLC, to talk all about licensing product in College Sports and beyond. Plus, we jump back up on “The Soapbox” and The Captain shares another terrific place to eat “On The Road...
12.01.2021
Episode 86: Title IX with Debbie Antonelli
Rick is joined by the legendary Debbie Antonelli. The two dive deep into a discussion on the upcoming 50th anniversary of Title IX and what that may mean for women in sports.
11.24.2021
Episode 85: The Thankful Show
Rick shares just a few of the things he’s grateful for on his annual “Thankful” segment. He is joined by his lovely wife, Charlotte Jones, to talk about her role at Fishbait Solutions and what it was like in...
11.17.2021
Episode 84: The Ecosystem of College Athletics with Wesley Haynes
The Captain is joined by Welsey Haynes, to discuss NIL and how it effects the ecosystem of College Athletics. Also, Rick shares another great place to eat, On The Road with Rick and hops back up on the old Soapbox...
11.03.2021
Episode 83: All About Change
The Captain sails solo on this brand new episode all about change but have no fear, he jumps back up on The Soapbox and shares another great place to eat On The Road with Rick.
10.27.2021
Episode 82: The Master's Plan with Bill Battle
In this episode Rick completes his series on The Seven C’s of New Business Pitches: Chemistry. He also brings back the legendary Bill battle to discuss his new book “The Master’s Plan”.
10.20.2021
Episode 81: The Art of Communication with Lee Douglas
Rick continues his discussion on the Seven C’s of Winning New Business Pitches and is joined by Lee Douglas the Vice President, General Manager of Gator Sports Properties to talk college sports and more.
10.13.2021
Episode 80: Navigating The Changes in College Athletics with Rick Chryst (part 2)
Rick sits down once again with Rick Chryst to finish their discussion on the enormous changes in College Athletics and the need to think differently about opportunities and solutions. The Captain gets back up on the old Soapbox and shares...
09.29.2021
Episode 79: Navigating The Changes in College Athletics with Rick Chryst
Rick sits down with Rick Chryst to discuss the enormous changes in College Athletics and the need to think differently about opportunities and solutions. The Captain gets back up on the old Soapbox and shares another great place to eat...
09.22.2021
Episode 78: The National Association of Collegiate Directors of Athletics with Bob Vecchione
Rick sits down with his pal Bob Vecchione the Chief Executive Officer of NACDA - The National Association of Collegiate Directors of Athletics. It’s been quite a year in college sports and Bob will share his thoughts on where he...
09.15.2021
Episode 77: The Fight for Victory Over Cancer with Bert Hensley
Rick sits down with Bert Hensley to discuss his role as the Vice President of Strategic Initiatives at The V Foundation. Plus, Rick climbs back up on the Soapbox and shares another great place to eat (in Raleigh!) On...
09.08.2021
Episode 76: Making an Impact with Pam Hollander
Rick is joined by Pam Hollander to discuss all things sponsorship. Pam is an innovative marketing executive who is highly skilled in strategic partnerships and making an impact. They talk about her incredible career and what she’s doing next. Plus, Rick...
09.01.2021
Episode 75: Getting to Know Your Fans with Ian Newfeld
On today’s show Rick is joined by Ian Newfeld. Ian is the Senior Vice President of Partnership Development at Mocha Global, a fan app that helps you identify the members of your fan base, better communcate with them and monetize...
08.24.2021
Episode 74: The College Football Hall of Fame with Kimberly Beaudin
Rick sits down with Kimberly Beaudin, the Executive Director of The College Football Hall of Fame in Atlanta Georgia. They discuss her career, what she does at the Hall of Fame and her plans to make the Hall even better. As...
08.18.2021
Episode 73: Hat Trick with Kyle Nelson
Rick sits down with Kyle Nelson, one of the most innovative voices in the world of fan experiences, to discuss how his company Hat Trick Advisors finds innovative ways to keep fans engaged long before and long after the...
08.11.2021
Episode 72: Making The Magic Happen with Clint Overby
Rick welcomes Clint Overby to the Bridge to discuss all things “operational”. Clint is the Vice President of ESPN Events and knows a thing or two about how to make “magic” happen. As always, Rick climbs back up on...
08.04.2021
Episode 71: The Numbers Don't Lie with Carol Stiff
Rick sits down with the incredible Carol Stiff to talk about how she spent her career championing Women’s Sports. Carol is the former Vice President of Programming and Acquisition at ESPN and an inductee of the Women’s Basketball Hall...
07.28.2021
Episode 70: Covert Cows Part 2 with Steve Robinson
In the conclusion of a two part series, Rick interviews Steve Robinson, longtime chief marketing officer for Chick-fil-A, to talk about his new book “Covert Cows” which tells the inside story of how the company turned prevailing theories of...
07.21.2021
Episode 69: Covert Cows with Steve Robinson
Rick interviews Steve Robinson, longtime chief marketing officer for Chick-fil-A, to talk about his new book “Covert Cows” which tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the...
07.14.2021
Episode 68: The Importance of Teamwork with Teresa George
The Captain sits down with Teresa George, Vice President of Strategic Partnerships at The Circle Television Network to discuss her incredible career and how she has been able to keep the “band playing the same song” throughout her time in...
07.07.2021
Episode 67: All About Preparation with Sharyn Outtrim
Rick tries to reason with hurricane season and invites Sharyn Outtrim on to discuss how her company, Field X prepares young people and businesses alike for what’s next. Listen all the way to the end to discover another great place...
06.30.2021
Episode 66: What Are You For with James Rink
It’s Episode Four of Season Three and Rick kicks off the show by asking the question “What Are You For?”. He invites special Guest Jim Rink on to talk about his career as CEO of a Television + Entertainment...
06.23.2021
Episode 65: Viragoes with Lizzy Levine
Rick is joined by The Founder of Viragoes, Lizzy Levine, to discuss her company’s mission and why the devil really is in the details when it comes to creating a unique and memorable experience that creates life-long fans. Rick climbs...
06.16.2021
Episode 64: Live Like Sean with TJ Nelligan
Rick invites TJ Nelligan to The Bridge to discuss his incredible career in Sports Marketing, what he learned from Jim Host and most importantly his new book titled: Live Like Sean, Important Life Lessons from My Special Needs Son. ...
06.09.2021
Episode 63: The Precious Present with Rob Temple
It’s Season 3 of From The Bridge. The Captain returns to share some of his takeaways from the last year and invites Rob Temple back to The Bridge to discuss how his first five months have gone in his new...
01.18.2021
Episode 62: Welcoming Rob Temple to FishBait
A very special Bonus Episode featuring Rob Temple. Rick is joined by his long time friend, Rob Temple to discuss his rich career at ESPN and to make a very special announcement! This is one you don’t want to miss.
12.23.2020
Episode 61: The Power of Words with Thom Brennaman
It’s the season finale of From The Bridge and Rick is joined by sports announcer Thom Brennaman to discuss how he lost his job as broadcaster for The Cinncinati Reds for using a homophobic term in the press box. He...
12.16.2020
Episode 60: All About Execution with Emily Evans
Emily Evans joins The Captain to discuss how she delivers value in her role as Vice President of Strategic Initiatives at the Country Music Association. Rick gets back up on “The Soapbox” and shares another great place to eat...
12.09.2020
Episode 59: All About History with Jim Lighthizer
After twenty years of leadership and tens of thousands of acres preserved, Jim Lighthizer is planning to retire from his position as President and CEO of the American Battlefield Trust and Rick invites him to The Bridge to talk...
12.02.2020
Episode 58: All About Collectibles with Matt Wolff
Rick is joined by Matt Wolff to talk all things collectible in the Sports and Entertainment space. They chat about Matt’s company Ticket Time Machine which produces collectible and commemorative tickets, credentials and more. Plus, we take another trip to the...
11.25.2020
Episode 57: All About The V Foundation with Randy Karsten
What better way to kick off the Holiday Season than to discuss how sports and entertainment can help charities and people in a variety of ways. Rick talks with Randy Karsten, Vice President of Business Alliances for the V...
11.18.2020
Episode 56: All About Bowl Season with Nick Carparelli
The Executive Director of Bowl Season, Nick Carparelli joins Rick, From The Bridge to discuss his plans to remake the organization with an emphasis on story-telling. They talk all of the challenges of having Bowl Season during covid-19 and...
11.11.2020
Episode 55: All About Legends with Bill Battle
Rick welcomes living legend, Bill Battle to the “Bridge” to discuss his incredible career. We step back up on “The Soap Box” and find another great place to eat “On The Road with Rick”.
11.04.2020
Episode 54: All About Agencies and Agency Personalities with Tim McGhee
Rick calls up the Founder and Principle of MSP Sports, Tim Mcghee, to discuss the wildly different yet incredibly valuable career experience he gained from working in both the agency world and for Corporations such as Verizon, Cingular and more.....
10.28.2020
Episode 53: All About Licensed Merchandise with Rick Merriam
The Captain is joined by Rick Merriam, Founder of Exemplar Associates to discuss the world of Licensed Merchandise in the Collegiate space. He steps back up on The SoapBox and shares another delicious place to eat On The Road With...
10.21.2020
Episode 52: Reinvent Your Business with Trip Durham
Today’s episode is all about reinventing your business. The Captain calls up Trip Durham of 2D Consulting and they discuss why taking chances and reinventing yourself and your business is one of the best things you can do to...
10.14.2020
Episode 51: All About Nostalgia with Stephanie Stuckey
Rick sits down with Stephanie Stuckey, CEO of Stuckey’s Corporation, to talk about how she is rebuilding her family’s beloved and classic brand. Rick takes a walk down memory lane that leads to The SoapBox and shares another great...
10.07.2020
Episode 50: How To Create More Revenue pt. 2 with Chris Filardi
Rick returns to continue the discussion on creating more revenues. He invites his pal Chris Filardi on to share stories about his time as the VP of Marketing at Werner Ladders and to delve into his current role as...
09.30.2020
Episode 49: Build Brand YoU with Vince Thompson
Rick invites his pal Vince Thompson back to the bridge to discuss his new book “Build Brand YoU” the two talk how MELT Sports has piloted during this time and all of the silver linings that come with that. ...
09.23.2020
Episode 48: A Legacy Remembered with Jim Host
Jim Host (Author of Changing The Game) returns to the show to remember the life and legacy of Tom Jernstedt. Rick and Jim discuss Tom’s vast influence on the world of College Basketball and as always we find another...
09.16.2020
Episode 47: All About Collaboration with Chappel McCollister
Today’s show is all about Collaboration. The Captain chats with Chappel McCollister, Sr. VP of Strategic Partnerships at Paradigm Music Talent Agency. Rick outlines his 6 Cs for winning new business, gets back up on “The Soapbox” and shares another...
09.09.2020
Episode 46: How To Create More Revenue with Mark Riggs
In the first of a two part series Rick focuses on how to create more revenue in your business. He interviews Mark Riggs ( Founder and CEO of TPC Growth) who specializes in helping other agencies grow their revenues. Rick...
09.02.2020
Episode 45: Building A Strong Culture with Mike Reisman
Rick invites industry legend, Mike Reisman on the show to talk a crucial element of any business: the culture. The two discuss his extensive career and how he has created unique and lasting cultures wherever he goes. Rick...
08.26.2020
Episode 44: All About Technology
On today’s show Rick talks with Partner and Co-founder of Elevent, Francis Dumais to see how he is using technology in his agency. We jump back on the old “Soap Box” and find another great place to eat “On...
08.19.2020
Episode 43: Giving Back with Anna Slive Harwood
Rick invites Anna Slive Harwood on the show to discuss her charity, The Mike Slive Foundation. They discuss how her father’s legacy has influenced her career and how the foundation is being dynamic in the light of Covid-19.
08.12.2020
Episode 42: The Black Athletic Experience in America with Ernie Kent
On today’s show we discuss Race in America and Race in sports. American Basketball Coach, Ernie Kent joins Rick to discuss the current state of Sports in the USA and shares his experience as not only a black athlete...
08.05.2020
Episode 41: All About Innovation with Mike Palisi
Todays show is all about innovation. Mike Palisi is the Executive Vice President at Van Wagner Sports and Entertainment and joins Rick to discuss how companies and brands are being innovative in the wake of Covid-19. Rick gets...

What's From the Bridge about?

Download our free app to listen on your phone

From the Bridge episodes:

Episode 90: This is the Captain, signing off.

Episode 89: All About Giving Back with Paula Berezin

Episode 88: All About Storytelling with Mark Wright

Episode 87: All About Licensing with Dave Kirkpatrick

Episode 86: Title IX with Debbie Antonelli

Episode 85: The Thankful Show

Episode 84: The Ecosystem of College Athletics with Wesley Haynes

Episode 83: All About Change

Episode 82: The Master's Plan with Bill Battle

Episode 81: The Art of Communication with Lee Douglas

Episode 80: Navigating The Changes in College Athletics with Rick Chryst (part 2)

Episode 79: Navigating The Changes in College Athletics with Rick Chryst

Episode 78: The National Association of Collegiate Directors of Athletics with Bob Vecchione

Episode 77: The Fight for Victory Over Cancer with Bert Hensley

Episode 76: Making an Impact with Pam Hollander

Episode 75: Getting to Know Your Fans with Ian Newfeld

Episode 74: The College Football Hall of Fame with Kimberly Beaudin

Episode 73: Hat Trick with Kyle Nelson

Episode 72: Making The Magic Happen with Clint Overby

Episode 71: The Numbers Don't Lie with Carol Stiff

Episode 70: Covert Cows Part 2 with Steve Robinson

Episode 69: Covert Cows with Steve Robinson

Episode 68: The Importance of Teamwork with Teresa George

Episode 67: All About Preparation with Sharyn Outtrim

Episode 66: What Are You For with James Rink

Episode 65: Viragoes with Lizzy Levine

Episode 64: Live Like Sean with TJ Nelligan

Episode 63: The Precious Present with Rob Temple

Episode 62: Welcoming Rob Temple to FishBait

Episode 61: The Power of Words with Thom Brennaman

Episode 60: All About Execution with Emily Evans

Episode 59: All About History with Jim Lighthizer

Episode 58: All About Collectibles with Matt Wolff

Episode 57: All About The V Foundation with Randy Karsten

Episode 56: All About Bowl Season with Nick Carparelli

Episode 55: All About Legends with Bill Battle

Episode 54: All About Agencies and Agency Personalities with Tim McGhee

Episode 53: All About Licensed Merchandise with Rick Merriam

Episode 52: Reinvent Your Business with Trip Durham

Episode 51: All About Nostalgia with Stephanie Stuckey

Episode 50: How To Create More Revenue pt. 2 with Chris Filardi

Episode 49: Build Brand YoU with Vince Thompson

Episode 48: A Legacy Remembered with Jim Host

Episode 47: All About Collaboration with Chappel McCollister

Episode 46: How To Create More Revenue with Mark Riggs

Episode 45: Building A Strong Culture with Mike Reisman

Episode 44: All About Technology

Episode 43: Giving Back with Anna Slive Harwood

Episode 42: The Black Athletic Experience in America with Ernie Kent

Episode 41: All About Innovation with Mike Palisi