In this episode of FoodTruckr School, I’m very happy to introduce you to Craig Barbour, owner of the Roots food truck in Charlotte, North Carolina.

Craig’s background in the catering industry became very useful after starting his food truck, because his business has since expanded into a very successful catering company.

Beyond that, Craig and his team also hold classes to share recipes and get people involved in the creation of his food, which is awesome!

If you’re interested in perhaps going down the road of starting a catering business along-side your food truck, or even expanding into classes (which sounds fun – but also imagine how that can help your brand!), then this is an episode you definitely DO NOT want to miss.

More Specifically, in this episode you’ll learn about:

Links and resources mentioned in this episode:

Right-click here to download the MP3 file

Thank you again, for listening to this episode of FoodTruckr School. Truly, we hope you don’t just listen, but you also take action and actually think about your brand, what it means and how you might be able to improve it.

Also, be sure to subscribe to FoodTruckr School on iTunes so you can get new episodes directly downloaded to your mobile device or computer! You can subscribe easily by clicking here.

Cheers, and thank you again for your support!

Note: This article is based on a podcast recorded in 2015. Some of the business owners we spoke to at the time are no longer in business. While the insights remain valuable, keep in mind that some details may have changed.