The Decode Diary

[FULL] Sha: “Contracts In Business Saved Our Lives”, Her Entrepreneurial Journey In Say What SG And The Story Of How Contracts Are Important In Businesses


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If there is one thing I learnt from Sha about starting a business, it is to start it properly with legal contracts. The contracts are there to protect us during tough times. It was a conversation I needed to really get The Decode Diary up to speed and a legal business. This conversation came in at the right time.

Sha is such a kind and lovely nanny, as she calls herself, but also a wonderful friend. If you listen to the entire conversation, you will find out how she left the Ministry of Education as a teacher to start her own business, tutoring kids in English and Science. The entrepreneurial journey didn’t just stop there, she started a pastry shop with her business partner, and immediately got out of the business when the numbers were in red. To that, I call it a smart exit.

Listen on to find out how she started her podcasting journey and how she runs this business!

Timeline:

[00:00] From being a teacher to a clinic manager and then a tutor

[08:08] Setting up systems for her business

[13:28] Holding the fort for her business partner

[14:57] How Simply Sinless Started

[18:48] When it came time to close it down

[21:42] Pivoting to survive

[25:15] The rise of Say What SG

[30:36] Realizations in the podcasting industry

[33:10] She was curious about The Decode Diary

[34:55] The reason she left the Ministry of Education

[41:34] Teaching the entrepreneur’s mindset to her kids

[49:41] The fallout of The Onion Aunties

[58:18] What is actually Say What SG

[01:01:06] How does Say What SG get sponsors?

[01:04:48] Advice for new podcasters

Sound effects obtained from https://www.zapsplat.com

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The Decode DiaryBy Ray Low