FWH 004: Nobody Wants a Cold Pitch

If you’re new in business, you’re probably looking to figure out how you can make more sales in your business. If you’re a little further in, you’re maybe wondering how you can multiply the ones who have been dreamy clients and a bigger volume of them. This episode we’re diving into the human strategy for how you can make more sales and how you should delete cold pitches from your repertoire. Nobody likes to receive them and it’s easy to avoid - there are so many more effective ways for people to learn about your work. It’s centered around the concept I call Social Glue. You could distill it down and simply call it “networking” but I think it’s a little more nuanced than going to a networking event, talking about yourself and exchanging business cards. There are also a lot of potentials.