Learn the differences between Google Analytics 4 (GA4) and Universal Analytics and find out how to transition to GA4. 

If you've logged into your Google Universal Analytics (UA) account on or after March 1, 2023, you've realized that you have a new tool: Google Analytics (GA4). In this episode, Kasey Tyring, Senior Inbound Marketing Specialist at TREW Marketing, walks through the major differences between the two tools and how to get up-to-speed on GA4.

A few key points you'll hear during the episode:

• Web visits (and a few other key metrics) are counted differently in GA4, so don't try to compare with UA data
• Greater emphasis and deeper data are provided on-site engagement 
• Bounces and clicks take on a different meaning in GA4
• One of the most insightful tools is events - check this out first and get excited about this new way to view the buyer's journey!
• After you have a handle on the changes, be sure to educate leadership about the change 

If you have a busy spring schedule and/or not super excited about learning a new Google Analytics tool, well, tough. In July 2023 UA will go away forever. So let's all embrace the change and give GA4 a big welcome hug. Happy measuring!

Resources

• Webinar on April 12th: Measuring Marketing Success with GA4
• Blog Post: Preparing for GA4 -- The Next Generation of Analytics
• CME Podcast Episode from July 2022: Moving to GA4 with Keith Mooring
• Kasey Tyring on LinkedIn

Connect with TREW Marketing

•  Learn About TREW Marketing 
• Order the book! Content Marketing, Engineered
• Connect with Wendy

TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.