Gail Kasper is an author, professional speaker, and performance coach who has spent over 15 years training entrepreneurs and executives—from solo founders to leaders in multi-billion-dollar companies—on leadership, customer service, and sales. We spoke about how few CEOs (only 15%) have ever been formally trained in sales, and why that missing skill often determines whether a business scales or stalls.

Her approach centers on what she calls the Systematic Attitude Development Technique—a method to “get logical in the face of emotion.” As she put it, “When we get knocked down or face conflict, we go into emotion versus logic.” By planning ahead, setting priorities, and seeking help when stuck, entrepreneurs can shift from reaction to deliberate action. Gail outlines four core steps: make a daily list, prioritize the top three high-impact tasks, execute them, and ask for help when needed.

She shares vivid stories, from a woman who escaped a car trunk by focusing on logic to her own moment of resilience the night before a major speech when her husband left. “If I stay in bed, I lose money, my client loses out—but I also let myself down,” she recalls. For Gail, logical follow-through isn’t cold—it’s confidence in motion.

This conversation is a masterclass in staying rational under pressure, refining your sales message, and turning persistence into tangible progress—one logical step at a time.

Key takeaways

• Only 15% of CEOs have formal sales training—yet it’s a critical growth skill.
• Use the Systematic Attitude Development Technique to stay logical under stress.
• Make a daily list, then focus on your top three high-impact actions.
• Ask for help—mentors and podcasts can break emotional deadlock.
• Strengthen your “power statement” to clearly express your unique value.
• “Check the fear box” weekly by doing one uncomfortable, growth-driven action.