In this episode of Add To Cart, we are joined by Gavin Ballard, CEO and Founder of Submarine, a Shopify add-on that helps brands and agencies push the limits of what ecommerce platforms can do for subscriptions, membership crowdfunding and more. It’s a unique and fascinating approach because it is essentially giving developers and agencies the keys to create unique experiences - rather than delivering it straight out of the box like many other apps. It is doubly interesting because Gav is also the founder of ecommerce agency Disco Labs, which has helped develop ecommerce experiences for leading brands such as JB Hi Fi, YouFoodz and Lovisa.  I really wanted to get ecommerce nerdy in this episode and drill into what composable commerce, flexible commerce, headless commerce actually is - and how retailers should consider it. So if you are like me and have a basic understanding of these terms but are still a bit foggy on it all, this should help clear that up. And it is important - especially if you are making decisions around tech investments, tech partners and skillsets you need on your team. We also cover Gav’s favourite Shopify themes (from his best selling but now out of date paper, The Definitive Guide To Shopify Themes and how he ended up in the office of Shopify CEO Tobi Lutke ( Lootka) - juicy. 

Links from the episode:

One Inch Round

MACH Alliance

Commerce Tools

Switch Themes

Maestrooo

Shopify Plus (sponsored)

Packleo (sponsored)

Questions answered:

• What is composable commerce?
• How do you see composable commerce evolving and innovating? 
• What has been your biggest challenge in running a tech product business?

This episode was brought to you by…  

Shopify Plus

Packleo

About your co-host: Gavin Ballard from Submarine

Gavin is the CEO and Founder of Submarine, a platform that lets leading brands build flexible, innovative experiences for customers. He’s a Shopify ecosystem veteran, building on the platform for over a decade and running one of the world’s leading Shopify Plus partner agencies, Disco Labs.

You can contact Gavin at LinkedIn

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

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