In this episode of Add To Cart, we checkout a founder who launched her brand in 2018 after finding a perfect match with an Instagram personality and hasn’t looked back.  Gemma Crowe is the Founder of Infamous Swim, an Australian label for women who want to feel empowered in their swimwear no matter what stage of life they’re at.  With striking prints and options for matching with family, the company has grown from a $10,000 investment to $14m and counting.

Links from the episode:

Ash White - The Dark Side of ECom - Scaling to £33 million

Gemma Crowe from Infamous Swim: Taking The Plunge | #284

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

This episode was brought to you by…

esuite

About your co-host: Gemma Crowe from Infamous Swim

Gemma is our founder and fearless leader, she is fuelled by the desire to create swimwear that women feel empowered and sexy in, at any age, through any life stage.

Gemma wants every woman to feel confident and be free to wear a swimsuit or bikini that they love, not what anyone else tells them they should be wearing! And she’s set the standard for matching with your mini too, by creating our entire range to match with your partner and your little ones.  Gemma loves what she does and is responsible for the creation of the community of like-minded women that wear Infamous Swim, if you’ve ever got in touch with our brand, it’s highly likely you've been chatting with Gemma herself!

You can contact Gemma at LinkedIn

About your host: Nathan Bush from eSuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

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Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

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