In this episode, we dive into one of the most pivotal shifts in the luxury industry: the rise of Gen Z as a cultural and consumer powerhouse. From their sustainability values to the irony of fast fashion, from their craving for authenticity to their growing digital fatigue, Gen Z is transforming the way luxury brands operate and communicate.

A glimpse inside:

* Who is Gen Z and why they matter to luxury brands

* The “attitude-behaviour gap” between values and actual purchase patterns

* Sustainability and the rise of vintage and second-hand shopping

* How Gen Z is changing marketing tone — from polished to quirky and real

* Influence beyond buying power: Gen Z’s cultural ripple effect

* The loneliness epidemic and the need for brands to foster community

* Shifts in alcohol consumption and sober-curious trends

* Nostalgia and tactile media in a world where AI is accelerating every day

Industry Hot Take of the Week:We cover France’s new law targeting ultra-fast fashion and what it signals for the future of sustainability in luxury.

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