AI-powered video intelligence is transforming the retail environment from one of surveillance to one of support. In this episode, Joe Troy, Senior Manager of Site Risk at Amazon, shares how generative AI is helping organizations not only reduce shrink and detect fraud, but also foster transparency, trust, and operational efficiency across frontline teams. Joe explains how AI can detect patterns that traditional systems miss—like organized fraud rings and duplicate refund behaviors—while still relying on human judgment to determine context and action. He highlights the importance of building a culture of "mutual visibility," where employees feel supported rather than monitored, and risk teams evolve from gatekeepers into trusted business advisors. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the 'AI in Business' podcast! If you've enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful, or liked most about this show!