186. Get It Done: Surprising Lessons from the Science of Motivation with Ayelet Fishbach

Today I am very excited to introduce you to Dr. Ayelet Fishbach. She is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, and the past president of the Society for the Study of Motivation and the International Social Cognition Network (ISCON). She is an expert on motivation and decision making and the author of the brand new book, which just released this week called Get it Done: Surprising Lessons from the Science of Motivation.   Of course, Ayelet’s insights are valuable all year round, but it is very much intentional to have this as the first episode of the year. This really is the time of year where people are thinking about goals and motivation. Your New Year’s resolutions are still hopefully intact, and you can increase your chances of meeting and exceeding them with these insights from Ayelet. Regardless of when you listen, it’s always a good opportunity to set and achieve a new goal. After all, tomorrow is the first day of the rest of your life.