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How to Rank Your Google Business Profile (GBP) & Website in 2025 | Big West Marketing’s Joe on Built Local

Want your home service business to show up in the Google Maps 3-Pack and organic results? Joe from Big West Marketing (https://bigwestmarketing.com/) breaks down exactly what moves the needle: getting a real address in the city you want to rank, review velocity and recency, authentic job photos (not stock!), and building service + city pages the right way. We also dig into how AI search (ChatGPT, Google AI Overviews) is changing local SEO—and what to ignore in the hype.

What you’ll learn:
✅ Why a basic website is required before you open a GBP
✅ The “address truth”: you must have an address in the city you want to rank
✅ Reviews that rank: volume, velocity, and recency
✅ Photos as a ranking factor (and how AI “reads” your images)
✅ How to avoid a stale GBP + simple monthly actions
✅ Service page + city page templates that actually rank
✅AI search: what matters now, what to skip, and scam red flags

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