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In 2004, my friend and colleague Yanik Silver launched Mind Motivators, a course built through teleseminar recordings, notes, and executive summaries. This is before YouTube and social media channels, and we put a lot of time and effort into this launch. It was going great! Then we got an email from copywriting and direct response marketing legend Joe Sugarman. At the time, Joe had recently released a book called Triggers, and the promise of his book was almost word for word the premise of our course. He emailed us to point this out and note that he was upset because he felt people might become confused over the similar messages. We went back to the drawing board, altered the message of the program, and then sent it back to him to make sure it met with his approval. All was well, he agreed that the issue was clarified, so we then asked him for an endorsement for our course.  You see, the only way to get testimonials and endorsements for your products and services is to ask for them. Listen in to learn how to properly ask for and use endorsements, case studies, and testimonials. This episode’s three key insights are below, but really take them in and use the information provided to take your products and services to the next level of influence.  How to get great testimonials from the thought leaders you admire. How to get heart-centered video testimonials and what questions to ask. How to separate: endorsements, testimonials, and case studies. We as humans are more likely to purchase a product or service if someone else has already done so and approves. Properly obtaining and using testimonials, case studies, and endorsements will open up a whole new realm of sales opportunities for your business! What was your key takeaway? Leave a review for the episode and let me know your thoughts on this week’s three key insights. In This Episode:  [03:45] - Alex shares the three key insights for this episode. [05:10] - Learn how Yanik Silver’s launch of Mind Motivators was altered by the interest of a big name in the marketing world.  [06:43] - Joe was upset because he thought that Yanik and Alex plagiarized his promise from the book Triggers. [08:17] - Alex asked what they could do to fix the issue and then asked for an endorsement for their program and they are now great friends. [10:50] - Learn how to get quality testimonials and endorsements. [12:35] - What’s the difference between a case study, endorsement, or testimonial?  [14:25] - The highest level of social proof is the case study and they should follow the P-A-R model. (Problem - Action - Result) [15:16] - Which type of person is ideal for each level of social proof? [17:02] - Learn the best way and the best type of testimonials to use and obtain for your business?  [17:50] - How do you get quality, heart-centered video testimonials?  [18:20] - Alex shares the four questions he asks his students to get quality testimonials. Why is Alex a special teacher?  What roadblocks did he help you overcome?  What results do you now know are possible?  Why would you recommend Alex to your friends and colleagues? [19:55] - How do you get these questions answered on video for a testimonial?  [21:11] - Want Alex’s testimonial reel? Find it here: marketingonline.com/fan  [21:33] - Today’s Alexism is, “Premise always precedes purpose. What you believe determines why you believe it. Once you change your premises, your life will change.”  [22:24] - Alex provides a quick recap of the insights for this episode. [24:07] - If you’ve already given Alex a review, write down a specific takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link! [25:47] - In honor of this episode, Alex gives listeners a final gift. You can get a completely free copy of his book Alexisms by going to this link! You will also get free access to his $497 VBT e-Course! Links and Resources:  Alex Mandossian Alex Mandossian Fan on Facebook Alex’s Friday Live events MarketingOnline.com Marketing Online 4-Part Video Training Series Alex Mandossian on YouTube Alexisms by Alex Mandossian All Selling Aside on iTunes Alex Mandossian’s free live Friday show Joe Sugarman Triggers by Joseph Sugarman All Selling Aside, Ep. 70: Give Reasons or ResultsAlex’s Testimonial Reel Harvey Mackay Larry King Jack Canfield George Foreman Ryan Levesque Ryan Deiss Vishen Lakhiani Russell Brunson Harv Eker Bill Phillips Ayn Rand