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Getting above the noise and captivating audiences with Ben Parr, President of Octane AI
Summary:
- Ben shares how Octane thought about early traction channels and platform partners when launching their business. Specifically their partnership with Shopify.
- He discusses the process he went through in writing and authoring his book, "Captivology".
- Ben provides suggestions on how entrepreneurs can tap into 7 different triggers to get above the noise and captivate audiences to grow their startups.
- How Ben got Rick Ross and DJ Khaled's attention.
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By Justin VandeheySummary:
- Ben shares how Octane thought about early traction channels and platform partners when launching their business. Specifically their partnership with Shopify.
- He discusses the process he went through in writing and authoring his book, "Captivology".
- Ben provides suggestions on how entrepreneurs can tap into 7 different triggers to get above the noise and captivate audiences to grow their startups.
- How Ben got Rick Ross and DJ Khaled's attention.