Hey Small Business School, In today’s episode I wanted to share my fascination with a company called Yacht Water I’ve recently learned about started by Arlen Hamilton. I think their marketing and crowdfunding strategy is genius and can inspire you in your own business journey!

Topics Covered:

• Learn about Arlen Hamilton's innovative venture, Yacht Water, and its unique market positioning.
• The importance of aspirational branding and how Yachtwater leverages the luxury lifestyle.
• Crowdfunding with a twist, how using WeFunder to gather thousands of small investors can create a loyal customer base.
• The growing trend of sobriety and how it presents opportunities for new product markets.
• Creative ways to get customers invested in your business's success beyond traditional equity sharing.

I think what Arlen Hamilton is doing is fascinating and worth checking out if you are trying to motivate your community to get behind your business! Have questions? Reach out to me on Instagram, I’d love to hear from you!

Learn more about Yacht Water:
Website: https://wefunder.com/yachtwater/
Instagram: https://www.instagram.com/yachtwatersparkling/

Staci's Links:
Instagram. Website.

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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!