Getting that First Customer (LA 1403)

Transcript:

Jack Butala:

Steve and Jill here.

Jill DeWit:

Merry Christmas.

Jack Butala:

Yeah. Welcome to The Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala.

Jill DeWit:

And I'm Jill Dewitt broadcasting from sunny Southern California.

Jack Butala:

Today jill and I are talking about getting that first customer. If you're listening to this on Christmas, congratulations, you are dedicated.

Jill DeWit:

I got a pain in my eye real quick there. Sorry about that. It was really weird.

Jack Butala:

It's being in relationship with me pain in my eye. It's from lack of entertainment, lack of laughing and lack of...

Jill DeWit:

I have these sharp pains all over my body.

Jack Butala:

... familial happiness.

Jill DeWit:

Just kidding. Oh, that's hilarious. You're funny. All right. Getting that first customer. This is-

Jack Butala:

Well, before we get into it, I know you have a pain. Let's take a question posted by one of our members on the landinvestors.com online community. It's free.

Jill DeWit:

I have a pain, and it's not the kids.

Jack Butala:

Big, huge pain to your left.

Jill DeWit:

Yes, I do.

Jack Butala:

You know how it is.

Jill DeWit:

My eyes are burning. Okay. Kathy Roe, "We have a property that has many people looking in the first weekend." Wait, "We have a property that has many people looking in the first weekend."

Jack Butala:

I think she has a property for sale on Zillow.

Jill DeWit:

On Zillow. Okay. Does anyone know if it's possible to have people bid up, if a few offers come in and if so, what do you say to get people calling?

Okay, she doing Watchers, I guess you put in Zillow and you could see-

Jack Butala:

Savers.

Jill DeWit:

... people who save it, or like it, or whatever that thing is, and then you want to... Okay.

I'm a first come... I don't want to play games with people. Let's back up. First of all, congratulations. You got a property. You got it on Zillow. It's there and you got people interested.

Yay. Now, do I need to have you reach out to them and talk them into something? Mm-mm (negative), because if you are like us, Kathy it's priced right, and I want you to be there, and available to... You're not liking my answer.

Jack Butala:

No, I love your answer. I have some stuff to say.

Jill DeWit:

Okay, and when they call-

Jack Butala:

I love your answer.

Jill DeWit:

... or reach out, you're just ready to go and make it easy. And, if you have any people that are tire kickers, get them off the phone, number one.

The real people that are interested are going to... You'll know they're interested. Like I said, it's a first come first serve. Here's the price. When you're ready to go, let me know, and if you're ready to go right now, let's do it.

Jack Butala:

Please remember that, as a property's for sale in any venue, except eBay, as you go, and as you're getting questions, and stuff's happening, you got a lot of whatever, you can change the title.

You can change the description specifically the first sentence of this description. I would say something like, "We now have..." Right in the first sentence so that you can see it without clicking on the whole thing.

"We have 480 people watching this, and we're sure it's going to sell this weekend. First come first serve. We haven't gotten a full price offer yet, but that's what we're looking for, and it's all cash, so call this number, and it can be yours." Make it a call to action.

Jill DeWit:

You want to put it in the posting?

Jack Butala:

Yeah, or even in the title. You can change this stuff as the-

Jill DeWit:

You could say, "Hot property, checkout views."

Jack Butala:

Yeah.

Jill DeWit:

Yeah. Hot property.

Jack Butala:

Or all kinds. You can do all kinds of stuff.

Jill DeWit:

You know what, some of the sites will even do that. Have you ever looked on Zillow, and seen on the map? It does say, "Hot."

Jack Butala:

Right. That's not good enough. I think that you should really...