"Givers Gain" is a philosophy based on the law of reciprocity. It's a great standard to apply to ourselves. But it shouldn't be used to judge others.

Episode 605: Givers Gain Is a Standard, Not a Sword (Classic Podcast)

Referral marketing tips from Dr. Ivan Misner, Founder and Chief Visionary Officer of BNI

Education

A referral relationship is more than just doing business. You need to find common ground on a personal level. The GAINS Exchange can help.

Whether we know people for a reason, a season, or a lifetime, it's important to recognize our relationships in BNI.

Michael Ann Dillinger explains how to use your customer appreciation program to refer your customers to members of your BNI chapter.

The World’s Best Known Marketing Secret was first published in 1994. Ivan Misner and Mike Macedonio tell us why the book is still relevant.

Together, they discuss ways BNI members can become super-connectors and ways that BNI can recognize members for those efforts.