Go Where Your Market Is with Justin Jackson - Part 2 of 2

10.22.2019 - By Product: Knowledge

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Part 2 of 2: Justin Jackson thinks about product launches and marketing a lot, because he doesn’t accept conventional wisdom; he’s a keen observer of both brand and consumer behaviours. Justin says rather than trying to get the market to find your product, you need to take your product to a market that’s ready, eager—and sizeable.

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