Sign up to save your podcasts
Or
Share Going local on a global scale through effective product content management, with Amanda Green, General Manager Digital & Innovation, Treasury Wine Estates
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Going local on a global scale through effective product content management, with Amanda Green, General Manager Digital & Innovation, Treasury Wine Estates
In this episode of Unpacking the Digital Shelf – The APAC Edition, Teresa is joined by Amanda Green, General Manager of Digital & Innovation at Treasury Wine Estates, to explore how the business is reimagining its approach to product content management to meet the evolving needs of today’s digitally empowered shoppers across diverse markets.
Amanda shares how Treasury Wine Estates is navigating the complexities of delivering local relevance at scale, building a product content strategy that supports both global consistency and regional nuance. From leveraging social platforms to strengthen product credibility in China, to harnessing the power of ratings and reviews to establish product authority within generative engines, Amanda offers a window into the strategic levers shaping TWE’s digital content management approach.
If you're grappling with the complexities of managing product content across multiple markets - and looking to future-proof your digital product content approach - this episode is for you.
View all episodes
By Digital Shelf Institute
4.9
6363 ratings
In this episode of Unpacking the Digital Shelf – The APAC Edition, Teresa is joined by Amanda Green, General Manager of Digital & Innovation at Treasury Wine Estates, to explore how the business is reimagining its approach to product content management to meet the evolving needs of today’s digitally empowered shoppers across diverse markets.
Amanda shares how Treasury Wine Estates is navigating the complexities of delivering local relevance at scale, building a product content strategy that supports both global consistency and regional nuance. From leveraging social platforms to strengthen product credibility in China, to harnessing the power of ratings and reviews to establish product authority within generative engines, Amanda offers a window into the strategic levers shaping TWE’s digital content management approach.
If you're grappling with the complexities of managing product content across multiple markets - and looking to future-proof your digital product content approach - this episode is for you.
More shows like Unpacking the Digital Shelf
View all
Freakonomics Radio
32,120 Listeners
Planet Money
30,623 Listeners
Hidden Brain
43,566 Listeners
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
534 Listeners
Acquired
4,340 Listeners
Pivot
9,476 Listeners
HBR IdeaCast
1,833 Listeners
How I Built This with Guy Raz
30,252 Listeners
The Daily
112,394 Listeners
Up First from NPR
56,439 Listeners
The Diary Of A CEO with Steven Bartlett
8,609 Listeners
Ecommerce Braintrust
42 Listeners
The Indicator from Planet Money
9,517 Listeners
Uncensored CMO
36 Listeners
Retail Media Breakfast Club
8 Listeners