In this episode of the Kickstart My Franchise podcast, we interviewed Steven Gustelis, co-founder of Stadium on Wheels, a baseball-themed food truck. He discusses the unique concept of the food truck, which offers classic ballpark favorites and aims to provide a memorable experience for customers.

Steven shares insights into the operational model, scalability, and the challenges of seasonality in the food truck industry. The conversation also touches on financial considerations for potential franchisees and the marketing strategies that can help grow the brand.

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0:00 Introduction to Stadium on Wheels

3:06 The Concept Behind the Food Truck

6:37 Operational Insights and Event-Based Model

8:12 Entertainment and Unique Selling Point

11:25 Scalability and Franchise Opportunity

13:56 Seasonality and Corporate Catering

16:25 Final Thoughts and Aspiration

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Keywords: food truck, franchising, baseball, Stadium on Wheels, entrepreneurship, event-based business, corporate catering, scalability, seasonality, marketing