In today’s episode, Helene Smits shares about her work with companies and brands to close the loop in the textiles sector. Helene reflects on what brands are currently doing to implement more sustainable business practices, such as using recycled content and addressing environmental impacts of production. She also discusses successes and challenges she’s encountered over the past few years of working with brands to close the loop, and emphasizes the importance of also addressing consumption habits within the textiles and apparel sector - even if that means asking ‘Do I really need this?’ before you make your next purchase.