By Google Partners
Podcast by Google Partners
There’s no business without sales, so it’s no wonder that selling is of continuous interest to agencies and consultancies. It’s hard work, and as much as you learn, there’s always another layer of subtlety and expertise you can develop. The...
Recent episodes of our podcast have talked about positioning, seasonality, landing pages, and digital assistants. With the complexity and fast-paced evolution of many topics in marketing, it’s easy to forget that so much of what we do all comes down...
Twenty-five years ago, it was websites. Twelve years ago, it was mobile. Today, it’s voice assistance. By 2022, voice commerce sales are expected to top $45B in the US and UK, and even today 72% of people with voice-activated speakers...
Since we’re nearing the holiday season and the annual retail apex of Black Friday/Cyber Monday, the Google Partners Podcast brings you an early holiday treat. Hana Abaza, Head of Marketing at Shopify Plus, shares insights about seasonal campaigns and campaign...
The conversation about pricing can be a dicey one. Not only because what businesses charge is proprietary, but also because methods of pricing can vary quite a bit. Some have buttoned down processes that track expenses, calculate hourly rates, and...
Whether we sell services, products or ideas, the first thing we need to do is find and understand our audience. Because no matter how effective we may be at communicating our value proposition and connecting to a need, we’re not...
Entrepreneurs today can get a lot of inspiration from reading books by people like Dale Carnegie, Barbara Corcoran, Guy Kawasaki, Richard Branson—people who achieved exceptional things over the course of their lives. But for the generation now at the start...
For anyone even thinking about building and testing landing pages, Unbounce is an essential tool and the platform that almost single-handedly created the field. Oli Gardner, the company’s co-founder, travels the world speaking and evangelizing about the importance of the...
Building a business is hard, particularly when growing revenue depends on the staff needed to recognize that revenue. When growth is fundamentally tied to scale—as it is in service-based businesses—market cycles and other factors can create serious challenges. For instance,...
Big or small, regardless of industry or sector, most if not all organizations would say that they’re interested in innovation. But what does that actually mean, and how can individuals and companies innovate in ways that create value? Can we...
Google’s marketing machine is truly massive, operating across a huge range of fronts at an incredible scale. They not only use but also pioneer analytical tools that enable them to work in groundbreaking ways to reach audiences in the “moments...
Google has a well deserved reputation for being an innovative organization, and that’s by design. Because while it’s a popular buzzword, innovation as an enterprise-level priority really does make a difference in a company’s capacity to adapt, grow and thrive....
Ask just about anyone how they’re doing, and an all-too-common answer is “busy.” Being busy—or too busy—seems like the normal state of things. Maybe that’s why mindfulness is becoming a more predominant subject in our culture as a response to...
Is there a mindset that engenders success as an entrepreneur and a leader? Certainly the right combination of beliefs and aptitudes emerges from our upbringing, our background, our culture and so on. But the power of personality also comes from...
For Karen Brown, it started with the audacious goal of competing in the Ironman World Championship. An active recreational athlete, she nevertheless held herself back from that big dream for many years. Finally, she dove deep into the study...
Many companies sense the value of inbound marketing and use it to some degree. But beyond simply posting articles, keeping up an obligatory blog, or investing more in SEO, what can we do to build real trust and grow business?...
Many are getting into the podcast game in order to connect with an interested audience and build a brand. But creating a successful podcast is a lot more complicated than buying a couple of microphones and clicking “record.” If you’re...
High performers: they can transform an agency and handle huge, difficult deals all while publishing, speaking and being active in their communities. How do they do it? What are the factors that enable them “to exist on a different plane...
You’ve had a good run on a lucrative business, but it’s time to move on. Selling your agency is a (typically) once-in-a-lifetime opportunity, and a very complex process, so you have to make sure you do it right. Should you...
Starting a new business can be an exciting time, full of possibilities! However, it’s not all fun and games - growing a business can be difficult, especially for those that have no prior experience. Are you looking for business coaching...
In today’s day and age, we wear many hats. A full-time mother can be a working professional, a part-time graduate student, and a community leader, all at the same time. It’s common. Though some people seem to have it all...
You've likely heard the terms Artificial Intelligence and Machine Learning thrown around quite a bit. But what does it mean for you? What exactly is AI and how does it differ from Machine Learning? How will it affect marketing and...
The way in which we communicate and share information with our staff can be very revealing about a person, their management style and their industry. Consider how often have you found yourself leaving a leadership meeting and asking “how much...
In this episode, we speak with Sarah Calderon about management – specifically how to find, develop and nurture great managers. A great manager will make a tough job challenging and rewarding, and they’ll make a great job fantastic and transformational. But...
In this episode we're delving into client relationships. Like any successful relationship, it's important to be engaged, responsive, seek to understand, follow-up and follow-through, deliver on commitments that you make, and when necessary steer into conflict in order to address...
It happens all the time. You’re working and delivering services and in the course of business you come across a process, a system, a problem that you believe you can solve by building a little custom software. Soon enough, you’ve...
You have the ideas, you've got the skills, you have the drive and you are pushing hard. But often times it’s a struggle to find and land clients, even when you are delivering quality work. So what is it that...
The classic entrepreneur trajectory has long since been to get an idea, launch the business, get a client or two, and then grow, grow, grow. Somehow we’ve come to accept the notion that agency success is tied to size and...
As a leader within an agency, you should strive to be seen as the wise counsel for your client. That’s the person they will call to have in-depth conversations about their business, turn over ideas with and be a go-to...
Understanding your customer's journey is vital to the success of your business. If you can map out the steps in how a customer engages with you, you should – in theory – be able to figure out where and how...
In the second episode of this two-part podcast, we explore the interests, concerns and challenges of the modern day CMO. An agency’s relationship with the CMO is at the very heart of the agency / client dynamic. Since all...
In this episode, we're looking right at the center of the agency / client relationship. Business is all about relationships, and as with any relationship, it’s necessary to put yourself in the shoes of the other person and really understand...
In this episode, we bring a laser sharp focus on the startup phase of the agency growth curve by asking the question: what is the anatomy of an ideal startup? Today, entrepreneurship and the startup culture seems to be totally mythologized....
There’s something about saying “no”, particularly in a work context, that always seems, well... just difficult. Whether it’s saying no to a colleague when they need your help, to a direct report that makes an ask that you can’t agree...
One of the most important, and yet supremely difficult things for any company to do is establish and nurture a culture that promotes and encourages innovation. While we often take our cues from larger companies that have linked their brands...
In this episode, we take a look at the question -- how can I get my agency to stand out from all the other “me too” digital marketers? In a crowded marketplace how you communicate the value of your products...
The role of delivery is clear: it must earn sales the right to ask for more business. This means it must deliver to scope, to budget and on time, in others words, with excellence. How can you set yourself up...
What does your brand stand for? That’s a question that more and more consumers want to know the answer to. In this episode we’ll be digging deep on discovering that one true ‘thing’ that defines your work. Alex and Ben...
Being effortless in the art of self-promotion: a beginner's guide Your career is in part tied to how well you share your accomplishments. Being able to do so in an artful, non-boastful, but honest way is what often sets those who...
Clients: The good, the bad and the ugly There are those clients we love and those we tolerate. And then there are those that can be characterized as... challenging. But there’s an art to building a client management plan, and...
A lead is someone who shows interest in your business and gives you their details, while a prospect is someone who, based on research and qualification, is ready to make a purchase. Converting either into sales doesn't require magic, just...
