It's baseball branding breaking news! At long last, the Grand Junction Rockies have ditched their former parent club's name, and adopted a new, unique one—the team is now the Grand Junction Jackalopes. On this episode, Nathan Martinez, graphic design manager for the Future Legends Complex, which owns the team, talks about his process in creating the logo. And Baseball By Design Wildlife Consultant and Resident Cryptozoologist Ranger Amy Burnett returns the discuss the origins of the mashed up mammal.

Grand Junction Jackalopes

Nathan Martinez

Wildlife Consultant Ranger Amy Burnett

Baseball By Design

Curved Brim Media Network