In this episode of Growing in the Green Industry, we welcome Brian Horn, editor of Lawn & Landscape magazine. A career journalist, Brian shares thoughts about what makes our industry truly unique, and how his team works each month to develop engaging and forward-thinking content. The group also focuses on the importance of embracing technology now and in the future, and Brian provides a preview of his session at LANDSCAPES 2021, Inside Customers' Minds: Results of Lawn & Landscape's Grow the Market Study. This episode is hosted by Jenn Myers, Sr Director, Workforce Development at NALP, and Lisa Stryker, VP Communications & Marketing at NALP.